Labelled Evolution by Ben Williams video DOWNLOAD

Labelled Evolution is the culmination of Ben Williams's finest work on the Label Inside Bottle illusion.

In this 3-hour video download, you’ll dive into an extensive collection of variations on his effect, Labelled. It’s a treasure trove of ideas and methods that guarantees to cater to every magician's taste.

"Labelled Evolution is a guaranteed reputation maker that every magician should own!"
- Richard Sanders

The basic effect:

You present a cola bottle to your spectator, scribble something on the label, and hey, you even peel it back to show off the perfectly ordinary contents beneath. With a casual shake, watch as the marked label VISUALLY MELTS inside the bottle right before their eyes. And guess what? You can instantly hand it over for inspection and leave it as a cherished souvenir with your spectator FOREVER! Everything is fully inspectable, even if they decide to pop the cap and fish out the label.

"Labelled Evolution is next-level visual magic that you can not only perform, but you can give it away. Outstanding!"
- Kieron Johnson

Originally released back in 2004, Labelled was a hit in the magic community, but it had its quirks—like not being able to set the bottle down freely, or proving to the spectator that there was no label inside. Ben has poured the last decade into refining this effect, removing those pesky limitations and delivering one of the most intricate and visual illusions you’ll ever find.

"Labelled has been in my close-up set for around 10 years. Labelled Evolution will ensure it will remain in my act for at least 10 more."
- Alan Rorrison

What’s in this video download?

• A buffet of methods for performing Labelled with various setups, allowing you to pick your favorite approach. From quick performances to full routines, Ben spills all his best secrets on the plot, including how to introduce the effect like a pro.
• How to peel back or completely remove a label before the effect, showing that there’s really no label inside the bottle already. This development is a total game-stopper for skeptics.
• An almost impromptu version of Label Through Bottle that can be executed with a borrowed bottle featuring the SPECTATOR'S SIGNATURE on the label.
• His streamlined method for removing a cap from a drink bottle without breaking the seal; you’ll be popping off caps faster than you can brew your morning coffee—seriously, you’ll see him do it in the download (Ben loves his coffee!). This method alone is a gem if you perform ANY routine with a drink bottle.
• His personal parlor performance of Labelled, tailored for those special occasions, top tables, and important clients; guaranteed to leave a lasting impression.
• Multiple methods for making the label penetrate the bottle, including a way to perform the penetration while the SPECTATOR IS HOLDING THE BOTTLE!
• A bonus effect: his souvenir coin in bottle routine. After a coin magically melts through the side of the bottle held by the spectator, you reseal the cap, permanently trapping the coin inside. This could easily be your go-to coin in bottle for seemingly impromptu street magic.

"Labelled has been one of my favorite tricks to perform for years and I didn't think it could get any better. I was wrong! Ben has taken it to a whole new level!"
- Damien O'Brien - Killer Magic BBC Three

FAQs

Is the bottle really factory sealed?
Yep, it’s not just an illusion or a simple glue job—the factory seal on the official cap is genuinely unbroken.

Can the bottle be closely examined after the effect?
Absolutely! In fact, you want them to examine it closely! That’s part of the effect's charm.

Can you give the bottle away as a souvenir?
For sure! Ben rarely keeps a Labelled bottle after performing. He's received countless messages over the years from people who treasure their bottles and swear they’ll never part with them!

Is the setup easy?
Ben lays out his most streamlined method for prepping the effect. It takes a bit of practice but it’s definitely manageable. If you keep the bottle after performing, resetting is a breeze. Since half of the prep is reusable, you'll rarely have to remake those parts. If you give the bottle away, you’ll just need to prepare that part again.

Is it hard to perform?
Nope, it's almost absurdly easy! Once you've set it up, you’ll find yourself fooling even your own reflection in no time!

Can the bottle be examined before the effect?
Absolutely! One great development is that Ben has fine-tuned the routine so you can start with a bottle straight from the store, making it 100% examinable. Imagine the social media potential! With this subtlety and other convincers like peeling back and writing on the label, you have the ultimate illusion.

Download this video and learn Labelled Evolution!

Learn impromptu mind reading