For over 12 years, Guilherme Ávila has been dazzling audiences as a professional magician, pulling off tricks for some of the biggest names in Brazil. With a flair for the word "transformation," he’s all about reshaping perceptions and motivating folks to achieve, well, something that resembles "better results."
But he's not just a magician—oh no! Guilherme's also an economist and a researcher who dives deep into persuasion and the art of influencing human behavior, especially when it comes to closing deals. Plus, he's got a shiny certification in "Successful Trading Strategies" from Michigan University, just in case you thought he was all smoke and mirrors.
He’s penned a few books too, like "Percepção em Perspectiva," "Segredos de Motivação para alta Performance," and "Técnicas de Persuasão e Influência para Fechar Vendas." You get the picture—this guy knows his stuff.
In this video, you’ll witness a collection of effects that’ll make your magic-loving heart skip a beat:
Famous Prediction - Guilherme’s cheeky twist on a classic.
Book Test - an impromptu version that works with any book you can find (yes, even that dusty one on your shelf).
Ávila Book Test - because he had to name at least one effect after himself.
Cards to Pocket - insights and comments on how to really milk this classic for all it’s worth.
Find 4 - it’s like Where’s Waldo, but with playing cards.
Analysis and comments on "Spectator Cuts to the Aces" - because who doesn’t love a good breakdown?
Water and oil in the hand of the spectator - watch them squirm as they try to figure this one out.
