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Melt a label through a bottle and hand it out for examination!
Labelled Evolution is essentially Ben Williams's greatest hits album when it comes to the Label Inside Bottle illusion.
In this 3-hour download video, you'll dive deep into a treasure trove of variations on his effect, Labelled. Seriously, it’s a buffet of ideas and methods guaranteed to tickle any magician's fancy.
“Labelled Evolution is a guaranteed reputation maker that every magician should own!”- Richard SandersThe basic effect:
You casually show a cola bottle and scrawl something on the label, even peeling it back to flaunt the perfectly ordinary contents. With a casual shake, the spectator will watch the marked label VISUALLY MELT inside the bottle, right before their eyes. And the kicker? You can hand it out for examination immediately and leave it as an unforgettable souvenir for your spectator—FOREVER! Everything is fully inspectable, even if they want to pop the bottle open to retrieve the label.
“Labelled Evolution is next-level visual magic that you can not only perform, but you can give it away. Outstanding!”- Kieron JohnsonLabelled first popped onto the scene back in 2004 and made quite a splash in the magic community. However, there were a few hiccups—like not being able to set the bottle down or show that it was label-free inside. Ben has spent the last decade refining this effect, tossing those limitations out the window and leaving you with one of the most detailed and visual illusions in his repertoire.
“Labelled has been in my close-up set for around 10 years. Labelled Evolution will ensure it will remain in my act for at least 10 more.”- Alan RorrisonIn this video download, Ben will reveal:
- A variety of methods for performing Labelled with different setups, so you can pick your favorite. From quick hits to full routines, Ben spills all his best secrets, including his theory on how to best introduce the effect.
- How to peel back or completely remove a label from a bottle prior to performing, ensuring there’s nothing suspicious inside. This is a game changer for silencing skeptics.
- An almost impromptu version of Label Through Bottle that can be done with a borrowed bottle and features the SPECTATOR'S SIGNATURE on the label.
- His streamlined method for removing a cap from a drink bottle without breaking the seal; you’ll be popping off 4 or 5 caps faster than you can brew a cup of coffee. Ben demonstrates this on the download (because, you know, he loves his coffee!). This method is a goldmine if you perform ANY routine with a drink bottle.
- His personal parlor performance of Labelled, perfect for special occasions, top tables, and important clients; it’s guaranteed to make an impact.
- Multiple ways to make the label penetrate the bottle, including a method where the SPECTATOR IS HOLDING THE BOTTLE!
- A bonus effect: his souvenir coin in bottle routine. After a coin is melted through the side of the bottle held by the spectator, you reseal the cap, permanently trapping the coin inside. This is the perfect impromptu street magic trick.
“Labelled has been one of my favorite tricks to perform for years and I didn't think it could get any better. I was wrong! Ben has taken it to a whole new level!”- Damien O'Brien - Killer Magic BBC ThreeFAQs
Is the bottle really factory sealed?
Absolutely, it’s not an illusion or just glued back together—the factory seal on the official cap is genuinely unbroken.
Can the bottle be closely examined after the effect?
You bet! In fact, it’s crucial to have it closely examined! That’s part of the beauty of the effect.
Can you give the bottle away as a souvenir?
Yes! Ben rarely keeps a Labelled bottle after performing it. He’s had countless spectators message him to say they treasure the bottle and have no plans of ever getting rid of it!
Is the setup easy?
Ben teaches you the most streamlined way to prepare the effect. It takes a bit of practice, but it’s not rocket science. If you keep the bottle after performing, you can reset in seconds. And since half the prep is reusable, you won’t be remaking those parts constantly. If you give the bottle out, sure, you’ll need to prep that part again.
Is it hard to perform?
Nope! It’s so easy you might just fool yourself in the mirror before you know it!
Can the bottle be examined before the effect?
Absolutely! One fantastic development is that Ben has crafted the routine to start with a shop-bought bottle, so it’s 100% examinable. Imagine the social media gold with this subtlety and the other convincers like peeling back and writing on the label. You’ll have the ultimate illusion!
Download this video and learn Labelled Evolution!
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