Watch a label melt inside a bottle, and then hand it over for a good old inspection!
Labelled Evolution is the pinnacle of Ben Williams's genius when it comes to the Label Inside Bottle illusion.
In this 3-hour video download, you'll dive into an array of versions of his effect, Labelled. Seriously, this is a treasure trove of ideas and methods — there’s something for every magician in here.
"Labelled Evolution is a guaranteed reputation maker that every magician should own!" - Richard Sanders
The basic effect:
You show a cola bottle to the spectator, scribble something on the label, even peel it back to confirm that the bottle is perfectly normal underneath. With a casual shake, they’ll witness the marked label VISUALLY MELT inside the bottle — right before their very eyes. And guess what? You can instantly hand it out for examination, leaving them with a memorable souvenir that they’ll cherish FOREVER! Everything is fully inspectable, even if they decide to pop the bottle open to retrieve the label.
"Labelled Evolution is next-level visual magic that you can not only perform, but you can give it away. Outstanding!" - Kieron Johnson
Originally dropped back in 2004, Labelled was a hit in the magic scene. But let’s be honest, it had its quirks; you couldn’t just plonk the bottle down, show them there was no label inside, or kick off the routine with an inspection. So, Ben spent the last decade polishing this gem, smashing down those limits and presenting you with one of the most intricate and visual illusions he’s ever conjured.
"Labelled has been in my close-up set for around 10 years. Labelled Evolution will ensure it will remain in my act for at least 10 more." - Alan Rorrison
In this video download, Ben will share:
- A smorgasbord of methods for performing Labelled with various setups, so you can pick what suits your style best. From quick performances to fully fleshed-out routines, Ben spills all his top secrets and thoughts on the best way to introduce the effect.
- How to peel back or even completely remove a label from the bottle before performing, proving there’s no label inside. This is a game-changer that’ll silence any doubters.
- An almost impromptu version of Label Through Bottle that can be done with a borrowed bottle featuring the SPECTATOR'S SIGNATURE on the label.
- His slick method for removing a cap from a drink bottle without breaking the seal; it's streamlined and speedy. You could remove 4 or 5 caps in the time it takes to brew a cup of coffee (and yes, he does this on the download — Ben’s coffee obsession is real!). This tip alone is gold if you perform ANY routine with a drink bottle.
- His personal parlor performance of Labelled, ideal for special occasions, top tables, and important clients; guaranteed to leave an impression.
- Multiple methods for making the label penetrate the bottle. He even teaches a way to perform the penetration whilst the SPECTATOR IS HOLDING THE BOTTLE!
- A bonus effect, his souvenir coin in bottle routine. After a coin is melted through the side of the bottle held by the spectator, you reseal the cap, permanently trapping the coin inside. It’s the ultimate coin in bottle for that seemingly casual street magic vibe.
"Labelled has been one of my favourite tricks to perform for years and I didn't think it could get any better. I was wrong! Ben has taken it to a whole new level!" - Damien O'Brien - Killer Magic BBC Three
FAQs
Is the bottle really factory sealed? Absolutely, it’s not just some trickery or a dodgy glue job — the factory seal on the official cap is genuinely unbroken.
Can the bottle be closely examined after the effect? Yes! In fact, you want it closely examined! That’s part of the beauty of the effect.
Can you give the bottle away as a souvenir? Yes, Ben rarely keeps a Labelled bottle after performing. He’s had countless people tell him they treasure the bottle and wouldn't dream of tossing it!
Is the setup easy? Ben shares his most streamlined method for preparing the effect. It’ll take a bit of practice, but it’s not rocket science. If you keep the bottle after performing, you can reset in seconds. Since half of the prep is reusable, you won’t be remaking those parts every time. If you give the bottle away, you’ll need to prep that part again.
Is it hard to perform? Nope, it’s ridiculously easy to perform! Once set up, you’ll be fooling yourself in the mirror before you know it!
Can the bottle be examined before the effect? Yes, if you fancy! One fantastic development is that Ben’s worked on the routine so you can kick off with a shop-bought bottle, making it 100% examinable. Imagine that for a social media clip! With this cleverness and other convincers like peeling back and writing on the label, you’ve got the ultimate illusion.
Download this video and get ready to master Labelled Evolution!
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