Meet Paul Daniels, the world’s highest-paid magician who didn’t just stumble into success but clawed his way up from the bottom. (You know, like a determined cat trying to reach the top of the fridge.) He became a household name across Great Britain and much of the English-speaking world, but it wasn’t just luck—oh no! It took a hefty dose of hard work, clever strategies, and a knack for spotting opportunities when they popped up like a poorly-timed rabbit from a hat.
In the latter part of his career, he teamed up with marketing whizz Andrew Lock to create a twelve-part course on how to succeed in magic. And guess what? This gem is now available in book form for a fraction of the price. (No, you don’t need to pull a coin from behind your ear to afford it.)
Now, "How To Make Money By Magic" might sound like it’s all about cashing in your magic tricks, but hold your horses! It’s so much more. You’ll get the lowdown on how to think and live like a true magician. From perfecting your sleight of hand to organising and presenting your shows, Paul covers it all. He’ll even chat about all those venues and gigs that hire magicians and how to charm your way into a job. (Hint: it’s not just about wearing a flashy cape.)
As Paul wisely puts it, “You won't make much money until you turn SHOW Business into Show BUSINESS.” And if that doesn’t scream wisdom, I don’t know what does. This book is packed with solid, real-world marketing advice and strategies on how to build your magic empire, attract new clients, and keep the growth going. (Yes, even magicians need a plan.)
Sometimes, it only takes one brilliant idea to flip your life and career on its head, and this book is bursting with hundreds of them waiting to transform your magic, your career, and, dare I say, your life. All you need to do is find your path and roll up your sleeves. This book is your trusty companion to inspire you and set you on the quickest route to making those dreams a reality.
Published in 2019 by Meir Yedid Magic. 352 pages, 8.5x11 inch, perfect-bound book. Written by Paul Daniels and Andrew Lock. Foreword by Meir Yedid.
“Every magician who wants to be successful should listen carefully to what Paul Daniels has to say. He was a rock star of magic!”
-Lance Burton, Las Vegas Headliner
“I consider Paul to be one of my teachers. I've learned a lot from him.”
-Jeff McBride, Founder of The Mystery School
“He is a font of knowledge and wisdom.”
-Eugene Burger, A Guru of Magic Theory and Philosophy
“You can learn a lot from Paul Daniels, a great magician, one of my favourites.”
-Jay Marshall, Legendary Magician and Entertainer
“A genius in magic and business, I can't think of a better teacher.”
-Meir Yedid, CEO of MyMagic
“Timeless advice! Great, magic and marketing for any business! Love it-it's perfect!”
-Harvey Leeds, Live Nation consultant and 40-year Marketing Executive at Sony Music.
