In How to Win, Jon Armstrong dishes out a treasure trove of thoughts, theories, and techniques to ensure your stand-up magic has the power to charm even the most cynical of audiences. Inside, you'll find tested routines that are as much a joy to perform as they are to watch (seriously, your audiences will adore them). This book is a must-have for both seasoned stand-up magicians and those just dipping their toes into the spotlight.
"This slim volume has more useful advice than a stack of "theory" books put together."
- Ken Weber
"It is, honest-to-goodness, the best book I've read on elevating stand-up magic."
- Nathan Coe Marsh - Genii Magazine
"Armstrong provides the blueprint to better connect with our audiences and be a more respectful entertainer."
- LEVENT
"Jon is a wonderful magician: incredibly skilled, funny, creative and entertaining. He brings the same stellar level of ingenuity and craftsmanship to his scripting and routines as he does to his sleight-of-hand. His work directing other magicians is extremely insightful, not to mention generous. Jon makes everything he touches in magic better."
- Chris Philpott
"Jon's book is full of road-tested ideas and stage ready routines, I'm not sure why he is sharing these pieces with other performers, but I would grab a copy before he changes his mind."
- Taylor Hughes
"Truly a great book! Great real world in the trench's advice."
- Ken Scott
"Just wanted to let you know that since seeing your lecture and reading your book I'm getting standing O's 90% of the time using your techniques. So, thank you!"
- Scott Pepper
- A fun read that actually improves your stand-up magic, whether you're just starting out or already killing it on stage.
- Practical, easy-to-follow advice on making your show more engaging, amazing, and entertaining (because who wants to bore their audience?).
- Routines that are not only a blast to perform but also reinforce the concepts taught in the book—win-win!
